BMW Group Middle East Launches Innovative Website: BMW-ME.COM

BMW Group Middle East has launched its innovative website, BMW-ME.COM, an innovative in-depth portal giving customers an interactive and enhanced BMW experience.

BMW-ME.COM provides extensive information and full specifications of all BMW vehicles, accessories and pre-owned vehicles. In addition, customers can access the site to download the BMW owner service and warranty manual, catch up on the latest BMW innovations and source details on the BMW Group Middle East’s importer network across the region.

A special log-in section that only BMW owners can access will feature on BMW-ME.COM to provide news, events, and offers at dealerships.

BMW 3 Series named Car of the Year.

A jury of 46 international automotive journalists reviewed every new car available around the world and, in an exhaustive selection process, narrowed them down to three - the BMW 3 Series, Mazda MX-5 and Porsche Cayman S.

At the ceremony, the 3 Series was awarded the prestigious World Car of the Year honour thanks to its balance of ride, handling, performance and interior space.

“The BMW 3 Series has been one of the world’s most enduringly popular cars since BMW pioneered the sports sedan concept more than 40 years ago” said Guenther Seemann, Managing Director, BMW Middle East. “

Although in this region we see an inverted pyramid sales pattern with the larger BMW 5 Series and BMW 7 Series as our top sellers, the BMW 3 Series is by no means eclipsed. In 2005 the 3 Series represented 17 per cent of the total number of BMWs sold in the Middle East, it is a leader in its segment,” Seemann added. Available at Euro Motors, Tel. 1775 0750

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Staying at the top of the game BMW in Bahrain.

Even considering their relative youth, having established in Bahrain as recently as 1998, Euro Motors’ reputation precedes them. Yates says over the years, the most important factor in their growth and acquisition of premium brands has been in coming up with innovative product packages and incentives for the consumer. The company was the first car dealership in Bahrain to offer 3 year warranties, after which they were the first to introduce 5 year warranties. “We also offer part exchange facilities to make it easier for customers to buy a new car while selling their previous one at a good price,” he says. But keeping the customer happy takes more than just incentive-based retail, says Yates, outlining service quality and adherence to global standards as the key to opening the doors of customer satisfaction. Euro Motors recently received the BMW Premium Selection Franchise Award in recognition of its high standards of service and quality control, which were compared to those seen in the best European dealerships. As business picks up, the company realises that they have to grow exponentially to maintain standards and supplement customer requirements. Having recently expanded their Rolls Royce and Maseratti showrooms, the automobile boutique is in the process of doubling the size of its service facility site and adding breadth to the used car division with the expansion plans entering the final stages. The larger used car showroom and workforce will, in addition to offering the company’s own brands, offer other quality brands as well, says Yates. A vital aspect of their current growth strategy is to continue investing in people. “Qualified Bahraini technicians now provide high level in-house technical training that previously had to come from Germany and the UK,” according to the company’s general manager, adding that their services have witnessed a remarkable shift due to an increased emphasis on developing local talent. “Euro Motors is now able to offer “while you wait” vehicle servicing,” he says (they also offer the best coffee in town). The company has also developed other innovative customer programmes including leasing options around which their upcoming promotions will be based. Car Buyer’s trivia: Paul Yates says: “A 2 year old used BMW from Euro Motors has a full three year warranty, which is the equivalent of a new car warranty from many other dealers.”

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